The Rise of the Digital Footprint

The Rise of the Digital Footprint

Cole Blubaum

At the rise of social media, it’s become habitual for users to forget to fully process what they are risking for their digital footprint when posting. Everyone is under the impression that anything can be deleted – and while this is true, it can only reach to a certain extent.

In particular, casual screenshots has become more and more normalized over the past few years. Allowing this, technology has also advanced immensely. While you can “delete” anything you’d like it is unknown who may have taken screenshot this media and uploaded it on another (or even the same) platform. Sandra Matz, a social media researcher and professor at Columbia Business School, mentioned, “But even with all the precautions an individual can take on their end, once you put something online, you’ve essentially lost control.” Matz also stated “Even if Twitter now deletes the post, or you delete it from Facebook, someone else might have already copied the picture that you put out there.”

Monitoring your social media activity and setting boundaries is vital to having a healthy relationship with the internet. Making sure you review what you put online is all around a good idea.