Kanye West’s Offensive Behavior Makes Corporate Partners Squirm

Kanye West’s Offensive Behavior Makes Corporate Partners Squirm

Kamryn Martinez

Adidas said on Tuesday that it is dropping Kanye. Kanye West has already been burning bridges in the music industry.

He was uninvited to perform at the grammy awards last spring. This was due to his erratic behavior. This month West, who now goes by Ye, took a lot of lash back for wearing a shirt associated with white supremacists. This put the businesses that he had partnership with in jeopardy.

Adidas, which is a german sneaker company, collaborated with Kanye in Yeezy which has made billions. They said that their partnership with West was “under review” and the Anti Defamation League asked, “what else is there to review?” Adidas announced it would cut ties with Ye.

We don’t exactly know what will come next of West. However there have been many signs that he is being cut from many partnerships that keep him very relevant.